How it works

The route to visibility,
authority and AI‑recommendation.

Quentory makes sure your organisation is visibly, relevantly and convincingly present in AI answers. You get found at the moments that matter, appear more often alongside the right competitors, and your position grows month after month. The goal: be mentioned more often, considered more often and recommended more often.

Why one system

GEO doesn’t work as loose optimisations.
It works as one continuous system.

Many organisations aren’t consciously working on their AI visibility yet, or approach it ad hoc: an article here, a technical fix there, some PR when it suits. But without a fixed baseline, continuous monitoring and coherence, it’s hard to tell what works and where the biggest opportunities lie. That’s why Quentory brings everything together in one ongoing GEO system.

Technology and people

The speed of technology.
The sharpness of specialists.

GEO can’t be captured in a fixed framework. What works today may change tomorrow with a new AI model, a new search feature or a different way AI evaluates sources. Our own GEO technology tracks these developments continuously and works day and night on your data, signals and opportunities.

But technology doesn’t decide on its own what your organisation needs. Our GEO specialists bring together context, market knowledge, strategic insight and a carefully built network of relevant media, industry organisations and content partners. That’s how we translate the latest developments into choices that fit your organisation — with a dedicated team that knows your business, works with you personally and takes responsibility for the course.

Technology is the engine. People set the course.

Sanno Loggen

Co-founder & GEO Strategist

Sicco Dijkman

Co-founder & GEO Specialist
01 · Pillar

Strategy and baseline

Know where you stand and what AI says about you today.

We never start with execution, but with insight. Before anything is built, we measure how AI talks about you and your market today, who wins the recommendation and why. So from day one you know what we are working towards.

  • AI baseline.Which relevant AI answers do you currently appear in — and which not?
  • AI Visibility Benchmark.15 to 90 buying questions tested in ChatGPT, Gemini and Perplexity, among others.
  • AI competitor strategy.Who gets recommended, and why exactly these organisations?
  • Intake and interview.Your organisation, market, audience and differentiators mapped out.
  • Entity and positioning strategy.Defining how AI should position your organisation and expertise.
  • Goals and roadmap.Concrete priorities and actions, based on our baseline.
AI Recommendation Landscape
“Which cybersecurity consultancies in the Netherlands have proven NIS2 experience?”
Competitor AMentioned, thanks to published client cases.
Your organisation — missedStrong expertise, but too little external proof.
Competitor BFrequently cited by three external sources.
02 · Pillar

Technical AI foundation

Making sure AI can find, read and understand you.

Strong content has little value if AI cannot properly reach, interpret or index your website. We optimise the technical basis of your website: from crawlability and robots.txt to structured data and internal link structure, so AI understands your organisation and content better.

  • Crawlability & robots.txt.Finding blockers that keep AI crawlers from reaching your website.
  • Indexing.Making sure key pages are found and interpreted correctly.
  • Structured data & Schema.org.Structuring entities, organisations, products and services in machine-readable form.
  • Entity markup & semantic structure.Clarifying the connections between your organisation, content and expertise.
  • Site architecture & internal links.Building a logical structure in which AI can make connections.
  • Technical GEO monitoring.Our GEO technology continuously checks crawlability, indexing and technical signals.
Technical AI audit
AI crawler accessOK
robots.txt & llms.txtUp to date
Page indexability98%
Schema.org markupAdded
Entity markupConsistent
Consistent NAP & entityValid
Internal link structureStrong
Load speed (mobile)Fast
Canonicals & hreflangCorrect
Technical GEO monitoringActive
03 · Pillar

Content and proof

Becoming the source AI understands, trusts and cites.

AI needs sources that are relevant, expert, current and well-substantiated. So we don’t just produce content — we build a knowledge base around your organisation and expertise. We combine content, original data and proof, and continuously test them for relevance to AI and your audience.

  • Own AI model for your market.Analyses opportunities, topics and content from your specific market.
  • Content per search and decision intent.From information and orientation to comparison and purchase.
  • Own data and research.Original insights create sources others can cite.
  • Expertise & E-E-A-T.Making experience, expertise and authority demonstrable per topic.
  • Cases, proof & results.Concrete substantiation of your expertise and claims.
  • AI-tested content.Testing content for relevance and AI visibility before publication.
Content engine · pre-publication test
Concept: “NIS2 compliance for SMEs, in 7 steps”
Tested against ChatGPTPicked up
Tested against PerplexityCited
E-E-A-T signal (expertise)Strong
StatusScheduled · Tue 09:00
04 · Pillar

Authority, brand and reputation

Building independent proof that strengthens your position.

Your own website tells who you are. Independent sources show why others see you as an authority. So we deliberately build your digital reputation: from trade media and industry organisations to experts, partners and customer proof. The result is a consistent, substantiated picture of your organisation across the web.

  • Trade media & digital PR.Securing targeted publications and mentions in relevant trade media and industry sources.
  • Partners & external mentions.Activating relevant partners and platforms for valuable external authority signals.
  • Reviews & customer proof.Strengthening review profiles and collecting, distributing and leveraging customer proof.
  • Brand consistency & reputation.Actively guarding brand information and core claims, keeping them consistent across channels.
Authority & mentions
Trade mediaIndustry sourcePartner platformReview site
Mentioned in 3 industry sourcesThis week: +2 new mentions.
Expert citedYour specialist as a source in an AI answer.
Reviews consistentSame brand claim on every platform.
05 · Pillar

Measure and optimise

Continuously testing and adjusting on hard data.

What AI recommends changes continuously. So we measure your visibility, competitive position and performance on an ongoing basis. We test what works, analyse what AI picks up and translate those insights directly into new optimisations. Every cycle gets smarter and more focused.

  • Monitoring AI answers.Tracking your visibility continuously across five major AI platforms.
  • Measuring mentions & sources.Tracking where, when and how often you are mentioned.
  • Share of Voice.Your AI visibility compared with your competitors.
  • AI experiments.Testing different approaches to determine what AI picks up.
  • AI visibility & position.Making visible how your position in AI answers develops.
  • Continuous optimisation.Translating insights into concrete improvements and new experiments.
Weekly AI visibility
ChatGPT
Gemini
Perplexity
Claude
Google AI Overviews
Share of Voice: 31% · +6% vs last month
06 · Pillar

Reporting and growth advice

Numbers translated into results, insights and your next growth opportunity.

Every month you receive an executive report straight to your inbox with your progress, competitive position and key opportunities. You then discuss with your dedicated GEO specialist what the numbers mean, which developments matter and where the next opportunities lie. Month after month, we keep building your AI position.

  • Executive report by mail and/or live GEO dashboard.Clear monthly insight into progress, results and key developments.
  • Strategic evaluation.Discussing results, setting priorities and sharpening course where needed.
  • Dedicated GEO specialist.A personal point of contact who knows your organisation and goals inside out.
  • Commercial insights.Translating AI data into relevant opportunities, questions and market developments.
  • Growth advice.Identifying new opportunities and translating them into concrete next steps.
Your dashboard · this month
+41%AI visibility
27New leads
31%Share of Voice
Mentions in AI answers312+
Next reviewTue · 09:00
What to expect

Your first 60 days.

Week 1

Baseline & intake

We measure your AI visibility, competitive position and commercial buying questions. Meanwhile we get to know your organisation, market and ambitions.

Week 2–3

Strategy & technical foundation

We set the GEO roadmap and get the technical and substantive basis of your website in order.

Within 30 days

First improvements live

The first technical optimisations, content and external authority are executed and published.

From month 2

Measure, learn & adjust

We monitor AI answers, competitors and market developments and continuously translate new insights into concrete actions.

The first signals appear as soon as AI picks up new information. From there, visibility and authority build step by step.

12 root causes

What determines your visibility in AI answers?

Hover or click a factor to see how heavily it weighs in whether AI models recognise and recommend your business.

12
root causes
    The first step

    Ready to become the recommended choice?

    Start with the free AI scan. In a 30-minute executive review you see exactly where you are being missed today and which first steps deliver the most.